When You Can't Win The Battle . . .
Shift The Battlefield!
The NO Steering Zone
Any of this look familiar?
Insurance companies and direct repair or network shops make stuff up about you and your business, and tell it to their customers everyday. Their carefully crafted word tracks include statements like:
- Your repairs aren't guaranteed.
- You are not on any recommended or referral list.
- You add repairs, procedures and other things to the estimate just to inflate the cost.
- You make the customer pay for any cost difference in of repairs.
- The provisions in the customer's insurance policy may change if you repair their vehicle.
Don't Kid Yourself
Give the insurance companies the chance to steal your business and destroy your reputation and they will.
The NO Steering Zone Marketing Fix is a commitment you make to your business and to your marketplace. You will want to be relentless and expose insurance companies and their contract shops for what they
This is why I have two outstanding and proven marketing weapons for you:
1. RADIO COMMERCIALS.A library of time-tested and proven one-minute radio commercials, chosen by shop owners just like you.
2. COMFORTMarketing A set of common sense behaviors and practices that neither insurers or direct repair or glass network shops have any interest in or desire to perform.
The Clock Is Ticking
WHY ADVERTISING ON THE RADIO IS A GOOD THING
Radio can put money into a company's pocket quicker, because radio
is the most immediate way to change consumer habits and practices."
-John Lyons, Advertising from the Inside Out"
Marketing Axiom #1
People buy things from people they feel they know
Marketing Axiom #2
Awareness creates preference, preference is what drives an increase in sales.
WHAT I HAVE LEARNED ABOUT WHY RADIO WORKS FOR YOU
a.) The best time to talk to someone about their car
is when they are in their car.
b.) Radio builds a solid one to one "intimate" bridge
between you and the listener at a very efficient cost.
c.) Hearing you on radio gives people a feeling of confidence and trust,
and in time, they gain a sense of already knowing you.
RADIO MARKET UPDATE!
This is a buyer's market.
I'm able to negotiate outstanding rates anywhere.
Download FREE commercial titled Cheapest Way Body Shop.
This is my One-Minute Auto Body Shop commercial parody and website that has become one of the most popular industry downloads over the last decade.