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Ask Yourself These Questions:
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| 1. |
How do my customers and community see my business?
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| 2. |
Can consumers name three auto glass shops in my market?
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| 3. |
Would my shop be one of the three they named?
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| 4. |
How do insurance companies, agents and local independent agencies see us?
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| 5. |
How much of your work is paid by insurance and how much by car owners?
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| 6. |
How do your vendors and suppliers feel about your company?
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| 7. |
How do skilled installers feel about your company?
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| 8. |
Do you know the laws regulating autoglass replacement in your state?
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| 9. |
How do your competitors feel about your auto glass shop?
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| 10. |
What would you do if you lost your biggest account?
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Performance Marketing is everything you do to promote your service
and it is the driving force that leads your business. Every component of your
marketing efforts should be designed to increase your profits, not just your
sales...but your profits.
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